Hola! I'm Ximena, a visual & information designer based in Mexico City. I am passionate about using design to connect people to data and information in compelling ways, and drive change.
I hold a bachelor's degree in Graphic Design from Universidad Iberoamericana, and have completed studies in information design, visual storytelling, and business strategy at Elisava, UAL Central Saint Martins, IDEO U, Centro, and ITAM. I recently graduated from the Master in Professional Studies in Data Analytics & Visualization at the Maryland Institute College of Arts.
In my role as Chief Operating Officer at Mercatitlán, an educational start-up serving over 250,000 students in Latin America, I strive to design meaningful and powerful products that solve problems, improve businesses, and enhance our users' quality of life. Through authenticity, emotion, professionalism, attention to detail, and originality, I create inspiring stories and visualizations that potentially will change the world for the better.